Latest update August 11th, 2015 6:03 PM
Film and Television Copyright Alliance Established
Last week, Film and Television Copyright Alliance was established in Beijing by the joint efforts of Copyright Protection Center of China, China Television Artists Association and China Film Association.
This Alliance takes film and TV copyright as its core values and aims to promote a DCI (Digital Copyright Identifier) system in such copyright deals. DCI is believed to offer an innovative service system in a rather digitalized network of film and television. It will help copyright registration and fee clearing to take care of different parties’ interests. Also, its exclusive digital identification is useful in online copyright supervision and protection.
Ever since the WTO launched a formal investigation into China’s efforts to tackle piracy seven years ago, China has shut down a number of busy torrent sites. A new tendency is remarkable that China’s online video sites like Youku-Tudou, Sohu, and Leshi all go to great lengths to buy online screening rights of TV series and films like House of Cards and The Big Bang Theory, as well as making their own TV shows.
Alliance Chairman ZOU Jianhua, Party Secretary of Copyright Protection Center of China, said this alliance is to actively protect the authors’ intellectual property rights, to maximize film and TV copyright’s driving force in the creative cultural industry, to facilitate international cooperations among fellow creators, and to enhance China’s creative copyrights’ influence and competitiveness in the world. It is expected to help create, produce, trade, consume audio-visual products and optimize various resources in the film and TV industry with better organization.
The Alliance suggests more awareness of the importance of information security and the development of information technology.
Participants include film and TV professionals, production company reps, and people from Chinese National Academy of Arts, Korea Broadcasting Commission (KBC), CCTV Copyrights Management, China Television Artists Association Cartoon Art Committee and Beijing Oriental Yonghe International Copyright Trade Center.
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