Latest update April 1st, 2015 6:34 PM
AFM 2014 DAY 5: Production Conference
Laura Rister, Rena Ronson, Jessica Lacy, Kevin Iwashina and Emanuel Nuez at AFM Production Conference
LOS ANGELES, Nov 9 - Adam Carolla delivered an Industry Conversation with fellow comedian and filmmaker Jay Chandrasekhar at today’s Production Conferences – ‘Producing for a Worldwide Audience’ and ‘Accessing and Securing Talent’ and The Passion of Film panel conversation.
ADAM CAROLLA:
Road Hard – A Comedian’s Journey from Crowdfunding to Distribution, which took place at the AFM Studio earlier today, saw comedian, author and crowdfunding leader, Adam Carolla sit down with fellow American actor, director and comedian, Jay Chandrasekhar, to discuss their experiences of the film industry.
PRODUCTION CONFERENCE
As part of this year’s AFM CONFERENCE SERIES, attendees were invited to the Fairmont Hotel to a session on ‘Producing For a Worldwide Audience’ with moderator: Paul Hertzberg / President & CEO, CineTel Films, Inc and panelists: Eric Brenner / Partner, Informant Media; Mark Damon / CEO & Chairman, Foresight Unlimited; Mark Gill / President, Millennium Films
Laura Rister, Rena Ronson, Jessica Lacy, Kevin Iwashina and Emanuel Nuez at AFM Production Conference.
The second of the two session addressed the topic of ‘Accessing and Securing Talent’ with moderator: Kevin Iwashina / Managing Partner, Preferred Content and panelists: Mark Ankner / Partner, Global Finance & Distribution, WME Entertainment; Emanuel Nunez / Agent, Paradigm; Rena Ronson / Co-Head, Independent Film Group, UTA.
Key quotes from the second session include:
Emanuel Nunez: “Transparency from producers is most important”
Rena Ronson: “Relationships with financiers and producers is essential. You help us, we help you”
Rena Ronson: “Actors attract other actors. You need an anchor”
THE PASSION OF FILM: REACHING THE FAITH COMMUNITY
Barbara Mudge, President & Founder, Worldwide Film Entertainment moderated the panel conversation that included speakers: Mark Borde, Co-President, Freestyle Releasing; Bobby Downes, CEO & Founder, ChristianCinema.com; Ash Greyson, President & CEO, Ribbow Media; Jim Mhoon,VP, Content Development & Integration, Focus on the Family; and Sophia Karteris Kelley, SVP Programming, UPtv. All the panelists agreed that having a film with a good message and story is the key component to successfully marketing to a faith based audience. They advised that the Christian audience won’t turn up for any film simply labeled “faith based”. Distributors and marketers need to convince the audience that the film was made to tell an inspiring message and not that the message was created just to market the film.
“You can’t just label a movie a faith based film and expect it do well. It’s whether a message resonates with that [faith based] audience or it doesn’t.” – Mark Borde, Freestyle Releasing
“[Marketing] is not about convincing the pastor why his church should see your film; you need to show the pastor why this movie will send people back into the church.” – Ash Greyson, Ribbow Media
“It all starts with a good story… You want something that’s going to engage the audience.” — Sophia Karteris Kelley, UPtv
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