Latest update April 1st, 2015 6:34 PM
Wang Kefei: Contemporary story, new talents and marketing
Wang Kefei founded Huahua Media in 2014 and managed to distribute TRANSFORMERS 4, which turned out to be the highest box office hit in the China film market. The B.O. record of nearly 2 billion RMB immediately made Huahua the talk of the town. In 2015, Huahua is going to make several local films and distribute imported films.
Wang Kefei: third on from the right.
On career path: Before entering the film industry, I worked in Founder in 1998 and in Intel in 2001; in 2005 I started to work for Dadi Digital Cinema, so I learn from different sources. In the United States, there is no lack of urban rom-com like WHAT WOMEN WANT, but in China, there are too many realistic films. I am now developing a project called MY 3S LADY, with a touch of fantasy and urban fairy tale.
On business priority: Founded in April in 2014, Huahua Media is an international company, quite different from other film companies in China. We have already done the promotion and distribution of the 3D blockbuster TRANSFORMERS 4 in China and we are now developing the MARCO POLO film with China Film Group and Paramount Pictures.
The current China market relies too much on a handful of film stars. But look at the case of Lions Gate, who values promotion and working with relatively modest actors, like in TWILIGHT and THE HUNGER GAMES. I tend to use new talent to earn high box office via solid production and novel marketing.
We focus on three parts of the film business: producing local indie films and co-productions; promotion and distribution; investing in and importing overseas films. Our core values lie in the distribution of films by extensive marketing. For example, in 2015, we are going to make THE BODYGUARD based on our research on the local market. We collaborate with foreign companies so as to spot better stories, learn higher technology and introduce more talent.
Since 2010, over 500 titles are produced each year; sometimes it reaches 600 or 700 a year. The market is steadily growing. A recent survey suggests the No.1 means of entertainment for those born after 1990s is movie-going. In China, going to the movies has become a daily behavior, rather than an act that requires considerate planning. You can see that each week, there are at least 4 or 5 new films screening.
On the China film market: On the other hand, it is noted that the production still needs major improvement. And there is too much copycat production: after the success of LOVE IS NOT BLIND, many similar films get made; when SO YOUNG turned to be a blockbuster, making nostalgic films about youth became a fad.
The terminal management system – TMS is widely utilized in other industries. However, the film industry is yet to pick it up. In fact, we can transm
On the future of the film industry: it the HD by putting materials on the Internet; you can login and download what you want without the CD material, which would promote the efficiency tremendously.
Jack Ma has set a great example for businessmen. By integrating traditional business with e-commerce, logistics and other fields, he has launched a major breakthrough. Now, each success in the business world is to reshuffle and reorganize the conventional system and order, to stimulate new demands or services.
We are now building a digital ticketing platform, which may change the film distribution channel in China, imaginative and groundbreaking, the new channel will rely on the Internet instead of the theater.
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