What’s New in China’s Film Marketing

Jun 24, 2025 CFM Industry, Marketing, Production, Spotlight 0

by Xu Jia In 2013, the annual revenue of China’s film market has reached $3.4 billion. The fast growing number of screens is one of the reasons. 5,077 screens have been built in 2013 alone: almost...

CASE STUDY: Man of Tai Chi

Sep 17, 2025 CFM Case Study 0

Keanu Reeves, regarded as “1/8 compatriot” by the Chinese, had no Tai Chi pose in the film while Iko Uwais joined the film and had no fighting scenes. Bearing the name of “Tai Chi” and...

Switch’s Triumph When Publicity Outweighs the Movie Itself

Sep 15, 2025 CFM Marketing 0

When was the last time a film with universally bad reviews won millions in the box office? The movie Switch premiered with an astonishing 51.6 million yuan($8.43 M) by June 9, and exceeded 100...

Zhang Zhao, the Game Changer

Aug 15, 2025 CFM People 0

Zhang Zhao, CEO of Le Vision Pictures, is forcing a strategic remodeling in the Chinese film market. “A film company in the New Media Age” is his Le Vision manifesto in film production and...